The H&M Beauty collection is finally here! It launches in Malaysian stores on Sept 14.
This is the brand’s second concept after H&M Home, where a dedicated section will be transformed to house its beauty products for the season. Make-up enthusiasts can look forward to an extensive line of over 1,000 cosmetics, skincare, body care and beauty tools.
H&M will also introduce a limited edition High Summer collection as part of the full concept launch, available at H&M Lot 10 and Avenue K stores.
Look out for the Custom Colour Drops, a bespoke base that you can add into your foundation or moisturiser to make the exact shade for your skin. This new Illuminising Drops will also give your skin radiance.
And for the perfect finishing touch, a Double-Ended Stick with concealer and highlighter has been added to the collection.
Ultra-glossy bold nails and subtle nail art are big trends this season, and H&M has added 19 new high-shine Gel Studio colours to the collection of nail shades. In addition, eight beautiful Oil Fusion nail colours have been introduced infused with avocado oil and lemon extract to condition and brighten your nails.
There’s also the H&M Conscious range of ecocert-approved body and hair care products as an extension to the brand’s conscious choices with fashion.
Consisting of almost 30 products ranging from dry shampoo and tinted lip balm to aluminium-free deodorant, all products are made with certified organic ingredients, with gorgeous minimalist recyclable packaging.
H&M’s Beauty department is available in four stores: H&M Lot 10 and Avenue K in Kuala Lumpur, 1 Utama Shopping Centre in Petaling Jaya, and Sunway Pyramid in Subang Jaya. What’s notable is its posh packaging coupled with a very competitive price point.