French beauty brand L’Oreal Paris and Balmain are collaborating on a collection of the beauty brand’s bestselling Color Riche Lipsticks.
This marks L’Oreal’s first ever partnership with a fashion house.
This capsule collection of the Color Riche lipsticks will be created by Balmain creative director Olivier Rousteing and will include twelve new shades.
Rousteing, who has been the head designer at Balmain since 2011, will have a hand in creating the colours, packaging and ad campaign.
“L’Oreal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” Rousteing told British Vogue. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”
“L’Oreal Paris loves this vision of a new Parisian beauty developed by Olivier Rousteing. This collaboration builds on the partnership between L’Oréal Paris and Paris Fashion Week, which seeks to democratise runway beauty for everyone,” L’Oreal Paris global brand president Pierre-Emmanuel Angeloglou told British Vogue.
“Olivier Rousteing and his Balmain Paris team have prove to be exceptional partners in making this idea a reality. Accessible beauty and high fashion now have a symbolic meeting point: this new Color Riche limited collection with Balmain Paris.”
The limited edition L’Oreal X Balmain Color Riche lipsticks will be launched ahead of Paris Fashion Week in September.
Now we can’t wait to see Rousteing’s lip colours on the Hadids, Jenners and Kardashians, his closest pals!