Makeup needs to be inspiring and fun, and when Storybook Cosmetics launched their unusual wand-shaped makeup brushes in October last year, it sold out immediately.

Identical triplets Erin, Mandy and Missy Maynard created their Harry Potter themed makeup brushes from their love of all the magical stories they read growing up.

The Maynard triplets from Omaha, Nebraska, actually tried out at the American Idol reality show as teenage singers and they each have their own online business before coming together to create Storybook Cosmetics.

While their Harry Potter themed wand brushes take centrestage, they have also created a cruelty-free eyeshadow palette featuring a custom hardcover storybook titled “Wizardry & Witchcraft” with a dozen highly pigmented matte, metallic and pearl eyeshadows.

“As fangirls of all things sparkly, magical and mystical it was the logical next step to crossover our businesses into cosmetics,” Mandy said in their website.

“It’s a passion project that my sisters and I have been working on for a few years!”

A post shared by @storybookcosmetics on

Missy says they are busy creating a full-line of products at Storybook Cosmetics including exclusive eye-shadow palettes that come in hardcover books, liquid eyeliners, lipsticks and makeup brushes all inspired by their favourite stories.

“We are really proud to offer a mix of both licensed collaborations and products that are our own unique, original creations, inspired by all the magical stories we grew up with and loved,” said Erin.

Erin, Mandy and Missy Maynard created their Harry Potter themed make-up brushes under their Storybook Cosmetics brand from their love of all the magical stories they read growing up.

In their latest Instagram post, they’ve just launched a limited edition Gold and Rose Gold Storybook Cosmetics Wizard Wands eyeshadow brushes, available on their website.

A post shared by @storybookcosmetics on

They are a set of five eyeshadow brushes with cruelty-free synthetic bristles and metal alloy handles.

Each set includes a flat thick liner brush, tapered blending, flat long packing brush, flat shader and a blending brush, and comes in a custom pink and gold velvet wand pouch

What’s next?

Can’t get enough? Their upcoming Summer launches are licensed collaborations introducing The Hunger Games and Charlie And The Chocolate Factory-themed products!