Four stylish girls. Three cool bags. One beautiful city. American fashion label Michael Kors has recently unveiled its new and exciting iteration of a street style advertising campaign.
Moving to California this season, Michael Kors The Walk captures on the streets of Los Angeles four personalities: actor and singer Hailee Seinfeld; actor Kelly Rohrbach; performer Jillian Hervey; and model Hikari Mori.
In keeping with previous seasons, the campaign was photographed by famed street style chronicler Tommy Ton. Handbags featured are from the Michael Michael Kors collection, including the Mercer tote, duffle and crossbody.
London-based illustrator Daisy Emerson hand painted designs on each bag that reflected the individual’s personality. The four “It” girls further customised their bags by layering them with other accessories.
“Sunny Los Angeles was the perfect destination to celebrate the arrival of spring,” comments Michael Kors. “These four women have adventurous and optimistic styles that set the tone for the season.”
The interactive, shoppable experience on michaelkors.com also includes a dynamic influencer – and user-generated content component built in collaboration with enterprise social technology platform Sprinklr.
Fans can engage with the campaign by posting street style photos of themselves wearing Michael Kors on Instagram and Twitter with the hashtag #SidewalkSpotted. A selection of posts will be featured on michaelkors.com/thewalk.
The campaign happens to be the third in an ongoing series, with new style personalities joining Michael Kors The Walk each season to spotlight key handbags and ready-to-wear.