Does Jennifer Lopez ever slow down?

Apparently not, as the showbiz star is marking the end of another whirlwind year with a brand-new fashion contract for Guess Jeans.

The actress, singer and designer has been selected to star in the denim brand’s Spring 2018 advertising campaign.

“When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” said the superstar, best known for her hits Waiting For Tonight and Love Don’t Cost A Thing.

“When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for Guess’ Spring 2018 campaign,” added Lopez.

“Jennifer Lopez is a Guess Girl’s dream!” added Guess Inc co-founder Paul Marciano. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience.”

Images from the campaign, which was shot by fashion photographer Tatiana Gerusova, have yet to be released, but the brand has said it draws inspiration from Lopez’s life, which is split between performances in Vegas and an acting career in Hollywood.

This is not J-Lo’s first big fashion assignment of the year – in October, she teamed up with Missoni and Saks Fifth Avenue to front the retailer’s campaign to raise money for Women’s Cancer Research Fund (WCRF).

She also collaborated with luxury footwear designer Giuseppe Zanotti on her shoe collection, which hit the shelves back in January. – AFP Relaxnews