Beyonce has unveiled the fall/winter 2017 campaign for her sportswear label Ivy Park, revealing Laverne Cox as one of the new faces of the brand.

Cox had already teased fans with the news in August that she would be collaborating with the singer on a new project, finally revealing that she is one of stars of the latest Ivy Park campaign.

The actress and LGBT activist can be seen on Instagram in the new images wearing an Ivy Park hoodie accessorised with a corset, alongside the caption “It’s about being free. Listening and moving without any judgement or limitation.”

Joining Cox for the new campaign, which “illustrates strength in many forms,” are dancer Karen McDonald and models Grace Bol and Ralph Souffrant.

The four can be seen in a campaign video showing off the new collection, which includes a range of classic sweatshirts, leggings, and sweatpants as well as more daring cut-out crop tops and leotards in a range of new season colours. – AFP Relaxnews

Laverne Cox in the Ivy Park campaign.

Laverne Cox in the Ivy Park campaign. Photo: Instagram