To mark the launch of the Raise The Flag campaign, StarTV has raised the roof ahead of the National Day celebrations through its very own mix of Jalur Gemilang by Pak Ngah and Siso Kopratasa, and Saya Anak Malaysia by Dr Sam.
With the whole music track and video track produced in-house, the staff of Star Media Group bust out their singing chops and put on their dancing shoes for the catchy tune and snazzy music clip.
Give it a listen (or two or more) and you’ll find yourself humming along to their heartfelt labour of love in no time! After all, Raise The Flag is Star Media Group’s love letter to Malaysia as we honour our rich past, examine our present, and herald our future as a country.
The campaign will kick off on July 24 with a special four-page wrap containing the Jalur Gemilang.
Hashtagged #RaiseTheFlagMY on social media, the two-month campaign will encourage Malaysians to proudly wave the Jalur Gemilang with us, and liven up our surroundings leading up to the National Day and Malaysia Day celebrations.
This activity, which encourages participation on a national level, also aims to evoke pride and a patriotic spirit for the Malaysia-hosted SEA Games, which will run from Aug 19-30, and the Asean Para Games from Sept 17-23.
Readers are encouraged to get creative with the cleverly-designed DIY flag and T-shirt templates included in the wrap – Negaraku-themed craft parties, followed by a fun photoshoot among friends and family, come to mind!
The celebration will also shine the spotlight on the achievements of the country, as well as Malaysians who have raised the flag high in their own fields over the past six decades.
Citizens who have made their country proud, both at home and abroad, will offer inspirational insights into what makes them tick, be it the memory of their first best friend in multiracial Malaysia, their favourite local hangout spot, and even the local quirks they find most endearing.
Their stories will be told across the group’s diverse platforms such as The Star newspaper, The Star Online and StarTV, as well as its Bahasa Malaysia news portal mStar, and radio stations Suria FM and 988.
The main sponsor for the campaign is Aset Kayamas Sdn Bhd, the co-sponsor is Malaysian Resources Corporation Bhd. and the partners are Sunsuria Bhd and Mydin Mohamed Holdings Bhd.
To further fête the nation, the celebration will also see famous Malaysian personalities joining hands with the rakyat during an exciting event. The Ride For Malaysia event with Sunsuria Bhd, aimed at promoting national unity via cycling, will be held on July 30 at the SunSuria City Celebration Centre in Sepang.
To bulk order the special July 24 issue, or any of the special Raise The Flag issues slated for July 28, Aug 12, Aug 18 and Sept 14, contact The Star’s Customer Care unit at 1-300-88-7827 (Monday-Friday, 9am-5pm).