This video may be in Finnish, but the message is clear in any language. A man stands in Helsinki’s busy city square, his eyes closed, with a sign that reads: “I am HIV-positive. Touch me.” People hesitate at first, until finally someone places their hand in his hand. Gradually, more people – mums, old folks – come to touch him. And then at the 1:22 mark, the floodgates open and the hugs from compassionate strangers, even kids, bring Janne – and anyone watching this video – to tears. “Kiitos,” he says, thanking them in Finnish. “I’m HIV positive, do you dare to touch me?”, released on YouTube last Monday June 22, is part of a collaboration with Finnish broadcasting company Yle Kioski.